A fella for every
part of your life.

A trip, a household project, a weekly meal plan — each one gets its own focused fella that holds the right context and keeps things moving.

Join the waitlist — spots are limited.

Lisbon
researching
Welcome back, Sarah. I found three great stays in Lisbon — want to compare them?
Compare staysShow pricesCheck dates
Ask anything about the trip...

Start with the part that needs support.

Dedicated focus beats one assistant trying to do it all.

Travel Concierge

Travel Concierge

Trips, flights, stays
Compares flights and stays
Builds day-by-day plans
Keeps bookings and docs together
Remembers your preferences
Home Coordinator

Home Coordinator

Bills, repairs, deliveries
Tracks every open task
Follows up on your behalf
Picks up where you left off
Nudges you before things are due
Inbox Manager

Inbox Manager

Email, triage, follow-ups
Triages email by priority
Drafts replies you can edit and send
Tracks threads that need follow-up
Archives newsletters, promos, and noise
Meal Planner

Meal Planner

Recipes, grocery lists, prep
Plans meals around your week
Builds grocery lists automatically
Suggests new recipes over time
Swaps meals around when plans shift

Your fellas
work in
the background.

Each fella is focused on one thing, keeps the right context, and works on its own — researching, comparing, and preparing next steps while you do something else.

Knows the territory

Your travel fella thinks in flights and itineraries. Your inbox fella thinks in threads and priorities.

Remembers everything

Preferences, past decisions, and constraints — your fella remembers so you don’t have to.

Takes initiative

It moves things forward on its own — you step in when it matters.

Inbox Manager
Working in the background…
Triaged 34 new emails
Drafted replies to 3 client threads
Archived 18 newsletters and promos
Scheduling two follow-ups for Thursday…
Focused context

This fella keeps your inbox under control — surfacing what's urgent, archiving what's not, and checking with you before sending anything.

Start with the basics.
Your fella takes it from there.

A few quick answers and your fella has enough to start working.

Meal Planner
New setup · Weekly plan
1 / 3

How many people are you cooking for?

Two adults, one toddler
Early access

Your first fella is
a minute away.

Choose a fella, answer a few questions, and it starts working.
No setup. No learning curve. Just help.

Spots are limited. Hey Fella is coming soon.